Kettlebell Training Company Partners with Iron Warrior to Keep it “American Made” While Also Improving Quality and Access to More Sizes

“When the pandemic hit in late 2019 there were massive shortages in home fitness equipment, especially kettlebells, because kettlebell training is the most effective and efficient training too for home fitness. I knew there had to be a way to manufacture kettlebells in America and that we could do it better here than overseas. I was also operating on the faith that there are still a lot of Americans who would prefer to buy American made goods and that we could build a brand with a strong, loyal community of Americans who enjoy kettlebell training, getting some callouses on their hands, and working out in the most efficient manner possible.”

“It’s one thing to sell a quality piece of American made equipment, but it’s quite another to teach someone how to use it. If you think of all the pieces of fitness equipment that get sold and collect dust or become a glorified place to hang one’s dirty clothes, we want to make sure we not only provide the best kettlebell for our customers, but we want to make sure they are empowered to go use it properly and accomplish the health and fitness goals that they purchased the kettlebell(s) for in the first place. Every purchase of a kettlebell from our site comes with a FREE 28 Day Essentials Kettlebell Training Program, where customers get familiar with the foundational kettlebell exercises while also getting a great workout. It’s great when you get feedback from someone who purchased a kettlebell or two from you knowing full well they didn’t know how to use it, and then 28 days later they are so pumped about their progress in 28 days and how efficient they can be with kettlebell training.”

“We understand that we aren’t the big fitness equipment distributor on the block, nor are we trying to be. We compete by competing in ways that other larger brands can’t compete, and that’s on quality customer service, unique tight knit community, quality kettlebell training programs done in-house, and providing a ton of free kettlebell training content from free daily workouts, exercise demonstrations, and weekly motivational posts. We don’t have the deep marketing budget many of the larger brands have, but that doesn’t mean we can’t grind it out day after day, one customer at a time, and build something special.”